Sapphire Technology has been around for ten years and has learned how to get things done the right way. Being one of the, if not the, largest supplier of AMD/ATi video cards Sapphire is a leader in design, innovation and application of new processes. Through what many consider a conservative approach to innovation; Sapphire has maintained a strong market share in an ever growing field of competitors. Is this HD6770 is one of the reasons why:
Though the packaged is a rather plain, no frills, box; the Sapphire Radeon HD6770 is anything but plain looking. Stepping away from the flashy packaging of most other Sapphire branded products this package is pure function and utility. By focusing on the product contained inside rather than marketing a pretty box Sapphire presents this card (and a few others) with a bold and different approach.
Looking at the card itself makes one forget about the rather plain box:
For a size comparison a GTX 465 was used to represent the more massive cards in this price range. The smaller size of the Sapphire HD6770 makes it more versatile increasing its usefulness in applications where space is at a premium.