Sapphire Technology is well known for their line of AMD/ATi video cards but they are also making motherboards. What can a video card company bring to the table? Name recognition that has been earned over the years by producing quality products.
The Mosfets need no cooling and the Bluetooth does not take up a USB port. The design is pretty good; especially having the MINI-PCIe (bottom right) slot on the bottom of the board. Things are a bit less cramped than boards that have the slot located on the top.