Las Vegas, NV – International CES 2011 – January 10-13 – Venetian 30-336Paradigm Electronics Inc., an international leader in speaker design and manufacturing, announces the new Designer Series, a breathtaking overhaul of the company’s beloved AMS, SA and Signature in-ceiling architectural speakers that includes a number of performance and aesthetic enhancements. Speakers in all three lines now feature new low-profile bezels for a cleaner, disappearing aesthetic, and newly redesigned scrims that are more sonically transparent than ever before.

Under the hood, all three Guided Soundfield Models (AMS-150R-30, SA-15R-30 and SIG-1.5R-30) now feature the same low-density NLC™ Non-Limiting Corrugated thermoplastic elastomer surrounds as Paradigm’s highly lauded Signature Series floorstanding, bookshelf, and center speakers. The new surrounds deliver vastly improved damping of vibrations and resonances and increased peak-to-peak excursion. Combined with a new motor structure including a three-split voice coil, thicker top plate, and much larger ceramic/ferrite magnet, has resulted in a speaker that plays +3 dB louder with more clarity at higher output.

Other improvements include new convex grilles for stereo/mono models (AMS-150R-SM and SA-15R-SM), which minimize edge diffraction and allow for much wider sound dispersion. This is an especially important feature since in-ceiling models are not installed to accommodate a “sweet spot”, but rather a larger listening area.

Marine models in the AMS line received several upgrades making them an ideal option for boats, pools and anywhere moisture or weather poses an threat. Neodymium grille magnets provide better adherence in all weather conditions, while all three marine models (AMS-100RX, AMS-150RX and AMS-150RX-SM) now feature more corrosive resistant stainless steel, as well as improved drainage channels for enhanced performance, reliability and longevity.

“Given that the typical customer in the market for an in-ceiling speaker is concerned first and foremost with aesthetics,the invisible design of our new Designer Series is an achievement and selling point in itself,” says Mark Aling, Senior Marketing Director for Paradigm. “But we’ve also included a number of performance enhancements across all three lines that make these Paradigm’s best-sounding in-ceiling speakers yet.”

Paradigm Designer Series in-ceiling speakers are now available from Paradigm dealers in the U.S. and Canada. Model lineup and US FMV pricing for the series is as follows:
AMS-100R: $219/ea
AMS-100RX: $299/ea
AMS-150R: $299/ea
AMS-150RX: $369/ea
AMS-150R-SM: $399/ea
AMS-150SQ-SM: $399/ea
AMS-150R-30: $429/ea
SA-10R: $399/ea
SA-15R: $499/ea
SA-15R-SM: $549/ea
SA-15R-30: $649/ea
SIG-1.5R: $799/ea
SIG-1.5R-30: $999/ea
For more information on Paradigm, please visit www.paradigm.com.