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	<title>TechREACTION &#187; solotko</title>
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		<title>Overclock Your Holodeck &#124; X86 Voyages To Your Living Room</title>
		<link>http://www.techreaction.net/2010/03/25/the-unruly-rue-the-day-understanding-natal-google-television-x86-3d/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-unruly-rue-the-day-understanding-natal-google-television-x86-3d</link>
		<comments>http://www.techreaction.net/2010/03/25/the-unruly-rue-the-day-understanding-natal-google-television-x86-3d/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 15:39:32 +0000</pubDate>
		<dc:creator>64NOMIS</dc:creator>
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		<guid isPermaLink="false">http://www.techreaction.net/?p=5397</guid>
		<description><![CDATA[X86 has one more chance in the race toward the living room and it starts now. Behold, the only platform with the roadmap to bring the vision of virtual reality into the present. Or transform the television into an entertainment platform. The upcoming AMD Phenom II X6 processor and its progeny may well find its way into [...]]]></description>
			<content:encoded><![CDATA[<p>X86 has one more chance in the race toward the living room and it starts now. Behold, the only platform with the roadmap to bring the vision of virtual reality into the present. Or transform the television into an entertainment platform. The upcoming AMD Phenom II X6 processor and its progeny may well find its way into your living room -  through an inevitable cascade in living room applications. I am a biased insider, so take caution as you consume what lies below.  </p>
<h4>The High End | Virtual Reality | The Human Body Becomes the Interface </h4>
<p>The buzz for 3D television is a mental smokescreen, the future is revealed when it is combined with a 3D interface and a powerful visual computing engine. <strong> </strong>Natal for the PC is the other half of the tipping point for the virtual experience. The XBOX 360 is too stoggy a platform for virtual reality and social simulation. The PC will be the innovation hotbed, and the innovation in virtual experiences is going to be mindbending. Today&#8217;s consols will start to show their age as Natal and superior PC 3D capabilities raise the bar and force consols to start to make compromises. You know of what i speak. 720P instead of 1080p. Lower frame rates. You will wish it were easier to overclock your console. Fortunately for the PC &#8211; not a problem.</p>
<p>Just as Boxee, an innovative seed for video consumption, finds adoption on the PC, so will virtual experience applications fueled by the full body interface of Natal and it will catapult the massively multiplayer virtual experience. Natal is the wrong interface for shooters but the right one for second, third, and fourth lives. Don’t worry, no one else believs that the PC running Natal is going to change the world. Or that Natal is going to change the PC. Yet I believe that the demands of full virtual environments, 3D display, and an intelligent full motion interface will define a new role for the high end PC &#8211; in the living room.</p>
<h4>The X86 TV Becomes a Platform For All | Implications Beyond Crushing Cable</h4>
<p>Mass integration of web video access in televisions is cute but doesn&#8217;t change the game. However, the rules change when every TV has integrated video access, video playback, and god-knows-what applications on it running on an industry standard platform (x86+Google/MS) that allows the media engine and applications to be updated. Today’s STB’s are bricks that fail to deliver new format support and evolved capability. From the cable guys, Uverse is one of the few to break the mold but the platform innovation beyond video delivery remains minimal. The iPhone is the analogue transforming the cell phone into our intelligent travelling companion. The same phenominon is happening in living rooms everywhere as people transform their screen into dynamic entertainment platforms, either by piecing together a home theater PC experience or though one of the more capable, platform-esque, but still limited set top boxes &#8211; Popcorn Hour comes to mind.</p>
<p>The deciding factor is not the will of content owners to direct content through profitable pipes (cable) rather the unruly web and unruly end-customers who are tired of paying for “access.” Access services like cable create waste, as it forces consumers to pay for availability rather than content. When the market moves, in mass, to paying only for the content it wants (analogous to paying for singles rather than albums, or paying a low flat rate for access to ALL content) there will be the great video content apocalypse. Money will move out of cable and out of content development. That’s fine, there’s too much content, too much competition to build and market content as Mark said in the keynote. The solution is not cable. The solution the market will choose is direct, on demand internet access to video. The consequences are less (rapid growth in) high-budget content, a shift toward monetization of bandwidth, a new social contract with content makers (the music tax), and other preposterous changes forced, not asked for, by the slippery slope of web-direct content. The transformation will be complete by 2015. I also suggest checking out the Mark Cuban (Broadcast.com founder) and Avner Ronen (Boxee founder) slugfest, debating the future of television, <a href="http://www.youtube.com/watch?v=PJOFJWoR8wg">watch the video</a> or <a href="http://blog.boxee.tv/2010/03/18/the-future-of-tv/">read about it here</a>.</p>
<p>And I do not need to talk about 3D television. It comes. What will make it compelling is interactivity. That interactivity, high definition display, real-time 3D simulation, and oustanding 3D graphics are the design goal and target of only one industry, the PC industry, and it will bind the PC and the TV together at last. Not every solution will have high-end compute, but the bar is going to be substantially above where it is for today&#8217;s entry-level dedicated PC&#8217;s.</p>
<h4>The Social Web Enters The Living Room | Two Way Video At Last</h4>
<p>Why is video telephony a service <em>not</em> provided by cable companies? As soon as the TV and an open software platform come to the TV the shackles of innovation will be broken and the hold of access providers who wish to monetize all uses will be undone. The social, video web will replace it. A webcam on your PC is cute. A webcam on your TV pushes the obscurity of video based social media into every home. It may help to stratify the television space, creating premium tiers as virtual presence and the visual social web will require additional compute and consumer expertise, enabling a market for premium compute in mainstream televisions.</p>
<h4>The Unruly Rue the Day</h4>
<p>Together we have the <em>new uses</em> of the living room television driving the innovations “that in 10 years I can argue is old news just like we argue about internet video today.” Virtual reality will come to the living room and rekindle X86 as it will demand compute we do not yet have. Overclockers will once again rejoice as benchmarks that reflect real uses yet pose impossible challenges come to be. The Television will become an application platform, just as important as the smart phone but with much more bandwidth and a new kinship with every other connected device. These will help the social web extend to all screens enabled by applications and video, creating new rules for the social web and the way content is produced and distributed through increasingly social networks. The fact that Facebook is now a top destination has implications not just for the social web, but for how content is marketed, distributed, and ultimately consumed. The platformization of the television and the new applications for the living room will create demand and a viable ecosystem for high computational capability and diverse applications. And if you doubt that anyone wants their television to turn into a broad scope computing device, look down at your cell phone.</p>
<p>If you wish to follow this story as it unfolds, you can read more about the <a href="http://blogs.amd.com/home/category/bloggers/simon/">evolution of PC technology at AMD</a>, follow on <a href="http://twitter.com/SOLOTKO">Twitter</a> or join me at <a href="http://www.omnixedia.com">www.omnixedia.com</a></p>
<p>Note: This blog has been revised for a lot of good reasons.</p>
<p>Simon Solotko works for AMD but his views and unconvential view of the future are truly his own.</p>
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		<title>Caught My Attention &#124; Caught Yours? &#124; ATI Eyefinity &#124; Intel Light Peak</title>
		<link>http://www.techreaction.net/2009/09/26/caught-my-attention-caught-yours-ati-eyefinity-intel-light-peak/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=caught-my-attention-caught-yours-ati-eyefinity-intel-light-peak</link>
		<comments>http://www.techreaction.net/2009/09/26/caught-my-attention-caught-yours-ati-eyefinity-intel-light-peak/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 04:32:04 +0000</pubDate>
		<dc:creator>64NOMIS</dc:creator>
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		<guid isPermaLink="false">http://www.techreaction.net/?p=1907</guid>
		<description><![CDATA[In this entry Simon Solotko brings you up-to-date on his digital nexus hypothesis, a vision for the evolution of the PC into a central computer. Two recent innovations, ATI Eyefinity and the first demonstrations of Intel Light Peak have convinced him that this hypothesis may be moving from potentiality to innevitablity. ]]></description>
			<content:encoded><![CDATA[<p><em>In this entry Simon Solotko brings you up-to-date on his digital nexus hypothesis, a vision for the evolution of the PC into a central computer. Two recent innovations, ATI Eyefinity and the first demonstrations of Intel Light Peak have convinced him that this hypothesis may be moving from potentiality to innevitablity. Yes, Simon is the guy in <a href="http://links.amd.com/xtremeconditionsHD">all of those overclocking videos</a> and has been a driving force behind AMD64 technology, overclocking, and now this&#8230;</em></p>
<p>As you may have read elsewhere I spend more time than natural thinking about the future of computing.</p>
<p>The personal computer is personal, being for one user at a time, on a single desktop, in one personal session, in one room. The evolved personal computer, the central computer, is designed for several users, each on their own screen, running multiple concurrent, but private sessions, anywhere in the home or beyond.</p>
<p><a href="http://blogs.amd.com/home/2009/07/29/the-home-central-computer-a-hypothetical-inteview/">I have employed the term “digital nexus” or “central home computer” to describe a multi-user computer which supports several users at once</a>, employing a single pool of computational resources and applications, from multiple locations. Applications may be installed once and used by each user. Settings may be set once and used in each location. User profiles can be customized and each user enjoys their own, separate usage session. The full computing experience is available in multiple locations and computing resources are shared by the group.</p>
<p>I call this model the multi-session | multi-person | multi-screen computing model. This model requires a multi-session operating system, one aware of multiple inputs and multiple users, which can map a separate set of inputs (keyboard, mice, remotes, game controllers) to each user and each screen.</p>
<p>Imagine the possibilities of a fully configurable I/O environment where a computer can support many keyboards, mice, and free-motion controllers. Dad can be in the den playing Tom Clancy’s Hawks (against his son) while his daughter is doing homework in her room and mom is managing finances in the office, all on the same, centrally managed PC. You can think of this model as multiple, simultaneous instances of single-session | single-person | single screen. The central computer would be capable of juggling multiple user sessions, multiple screens, and multiple input / output peripherals throughout the home.</p>
<p>I believe that we are on an inevitable path toward Crowd Computing. Many people, computing together, using many screens in many rooms with uniform and easy access to their user-settings, information, applications and powerful compute resources. The multi-monitor capability provided by ATI Eyefinity is an important piece of the puzzle, a powerful display adapter which can extend the computer to multiple separate displays in multiple positions or nearby locations.</p>
<p style="text-align: center"><img class="size-full wp-image-1917  aligncenter" src="http://www.techreaction.net/wp-content/uploads/2009/09/p9096431-21.jpg" alt="p9096431-21" width="525" height="316" /></p>
<p>To bind a digital nexus to screens throughout the home, I envisioned a single, unified cable connecting many displays throughout the home. I believed that the early candidates were DisplayPort 1.2  in 2012 and today a dual CAT5 solution employing long-run HDMI conversion and USB extension. Surprise, surprise. Looks like I am not the only one who has thought about this. But these guys figured you need to be able to go 100 meters.</p>
<p style="text-align: center"><img class="aligncenter size-full wp-image-1908" src="http://www.techreaction.net/wp-content/uploads/2009/09/Light_Peak-2.jpg" alt="Light_Peak-2" width="494" height="387" /></p>
<p>And the cable ought to be thin and durable. And Optical. And they may be right. Intel <a href="http://news.cnet.com/8301-30685_3-10360047-264.html?part=rss&amp;subj=news&amp;tag=2547-1_3-0-20">Light Peek is indeed one cable which might rule them all.</a> Making it a standard will be harder than climbing Everest. Many competing standards, and copper keeps getting better. For example, you can now port 1080p on a single CAT5/6 with <a href="http://www.atlona.com/Atlona-HDMI-Extender-over-single-Cat5-6-with-LAN-Loop-Out.-Receiver-Unit-p-17792.html">Atlona&#8217;s single CAT5 1080p HDMI extender</a>. And DisplayPort 1.2 builds on an existing standard and promises a similar combination of USB data and HD audio and video on a single cable.</p>
<p>The challenge this solution and DisplayPort 1.2 aim to resolve is the combination of HD video/audio and I/O via USB over a single cable that can stretch the PC experience throughout the home. DisplayPort has the lead in my book with a nice and growing installed base and an improving cost structure. It&#8217;s also copper, which has won similar battles over fibre in the consumer space just about every time.</p>
<p><a href="http://links.amd.com/eyecndy">As I have said elsewhere</a>, enabling the use cases associated with this topology happens to require a multi-session OS with highly configurable multi I/O. Intel may say this is to get rid of wire clutter for laptop docking. My pajamas. You don&#8217;t need a hundred meters of fibre to dock your laptop. This cable is purpose made to wire the digital home and put a PC at the center of it. Period.</p>
<p>So my challenge now is that I have gone from finding the central home computing hypothesis appealing and plausible to finding it likely and potentially innevitable. Prevailing views that follow the trendline of the digitally networked and gadget infested home, <a href="http://blogs.amd.com/home/2009/07/22/digital-nexus-an-evolution/">our Gordeon&#8217;s Knot</a>, simply don&#8217;t jive with this world view and you will make yourself unpopular at this year&#8217;s CES if you dwell too long.</p>
<p>I am very surprised by the rapid progress in the past two weeks toward the model, with the revelation of ATI Eyefinity, which is really an architectural and software solution to multi-monitor/audio, and now the revelation of Intel&#8217;s Light Peak, supporting long run video/video plus USB (or USB-like) based control. Now, I am certain that I am not the only one jumping up and down, saying to myself, it has begun. A few players had aces up their sleeves that are now flipped up and on the table.</p>
<p>The race is on. The question is, who&#8217;s heard the starting gun.</p>
<p><em>Excerpts previously published on </em><a href="http://www.amd.com"><em>www.amd.com</em></a><em> and </em><a href="http://www.omnixedia.com"><em>www.omnixedia.com</em></a><em>. Reprinted by permission.</em></p>
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